Get ready for one of Santa Fe’s most celebrated events—Santa Fe Indian Market 2025. Now in its 103rd year, this free event transforms downtown Santa Fe into the world’s largest and most prestigious Native art market. Presented by the Southwestern Association for Indian Arts, or SWAIA, the market brings together top contemporary Native artists from across the U.S. and Canada for a powerful weekend of creativity, culture, and community.
As you stroll through the Plaza and surrounding streets, you’ll find incredible, authentic artwork in every form—from pottery and sculpture to jewelry, textiles, and more. What makes this event even more meaningful is that you’ll get to meet the artists in person and support them directly—every artist keeps 100% of their proceeds. The weekend also includes live performances, cultural showcases, and community gathering spaces, with highlights like the Native American Regalia Showcase that’s been featured in Vogue. And of course, there will be plenty of Native food vendors offering delicious bites throughout the event.
To help plan your visit or get updates, just head over to SWAIA.org.
There’s also a full week of special events leading up to and during Indian Market. On Thursday, August 14, the GET Indigenous Film Festival will kick things off. Friday, August 15 features the Best of Show Ceremony and Preview. On Saturday evening, August 16, the SWAIA Gala takes place. Then on Sunday afternoon, August 17, don’t miss the stunning SWAIA Native Fashion Show.
If you’re hoping to attend these ticketed events, SWAIA members get early access beginning June 3 at 11 a.m. Mountain Time, and tickets for the general public open on June 5 at the same time. Becoming a member also gives you exclusive perks, so if you want first access, now’s the perfect time to join—just visit swaia.org to sign up.
