Michael Garza, General Manager of Lithia Chrysler Jeep Dodge in Santa Fe, may be new to town, but he’s quickly becoming a familiar and trusted name in the community.
In a recent conversation on KSWV Suave Radio, Garza sat down to share his journey from the Lone Star State to the high desert, bringing with him not only his wife and three young sons, but also a customer-first approach rooted in relationships.
“I don’t tell people I’m in the car business,” Garza said. “I tell people I’m in the relationship business. It’s all about helping people out.”
That philosophy is visible on the sales floor of Lithia’s Cerrillos Road location, where a friendly, knowledgeable staff welcomes customers to explore a massive and diverse inventory. Whether you’re looking for an affordable used car, a family-friendly SUV, or a high-performance luxury ride, Garza says his team works to meet every budget and lifestyle.
“I take pride in acquiring inventory that fits every price range,” he said. “We’ve got everything from value-priced vehicles to top-tier models like the Grand Wagoneer and the Jeep Wrangler 392.”
With graduation season around the corner, Garza also emphasized Lithia’s focus on safety and reliability — something close to home for the father of a 21-year-old. “I make sure the cars we put on the road are the same kind I’d feel comfortable putting my own kids in.”
Lithia Santa Fe also offers competitive financing options through partnerships with local credit unions and national lenders, and is one of the few dealerships in town with strong lease programs. On top of that, they’re expanding their electric and hybrid lineup, including the popular Jeep Wrangler 4xe — a plug-in hybrid that maintains the rugged performance Wrangler fans love.
And if you’re curious about how EVs fit into your lifestyle, Lithia is hosting a test drive event this week — a chance for customers to get behind the wheel and see for themselves.
Beyond the showroom, Garza is eager to connect with the community. On the first weekend of May, Lithia will host a car show featuring live music, food vendors, and a stunning display of classic cars, lowriders, hoppers, and bikes — including a custom lowrider bike giveaway. KSWV Radio will be on-site for the festivities.
“I’ve been blown away by the people, the food, and the culture here,” Garza shared. “It’s a beautiful place, and we’re excited to be part of the community.”
Lithia Chrysler Dodge Jeep of Santa Fe is located at 7401 Cerrillos Road and open daily until 7 PM. Whether you’re buying or leasing, new or pre-owned, Garza invites you to stop by and discover what Lithia has to offer.
“Before you buy, give Lithia Santa Fe a try,” he said with a smile — a phrase that’s quickly becoming a signature on Santa Fe’s airwaves.
Join us as we sit down with Michael Garza from Lithia Chrysler Jeep Dodge Santa Fe. Michael shares his personal journey from Texas to Santa Fe and how focusing on relationships rather than just sales has shaped his approach to the automotive business. Discover his dedication to ensuring each vehicle fits the needs and budgets of his community, providing safe and reliable options for everyone.
